All About Email Marketing

DOJODIGI Team

Contents:
Benefits
Getting Started
Connect Your Email or Set Up a Custom Domain
Email Campaigns & Templates
A/B Testing
Email Marketing & Automations
Unsubscribe Links
Email Marketing Best Practices

Email marketing is a powerful tool that can help businesses of all sizes engage with their audience, drive conversions, and build lasting relationships. With DOJODIGI, you can take your email marketing to the next level. Here’s a step-by-step guide on how to get started:

What is Email Marketing?

Email marketing is a digital marketing strategy where businesses send emails to prospects and customers to promote products, share updates, or build relationships.

Why Does My Business Need Email Marketing?

Email marketing helps your business engage with customers, boost conversions, and build brand loyalty. It's cost-effective, customizable, and provides measurable results through data analytics.

How DOJODIGI's Email Marketing Benefits Your Business:

1. Increased Engagement: Personalized email campaigns increase customer engagement, resulting in higher open and click-through rates.

2. Cost-Effective: Email marketing is one of the most cost-effective marketing strategies, delivering high ROI.

3. Automation: Streamline your marketing efforts with automated workflows, saving time and ensuring consistent communication.

4. Analytics and Reporting: Track the performance of your campaigns with detailed analytics and reports.

5. Targeted Campaigns: Segment your audience and send targeted campaigns for better conversion rates.

6. Brand Awareness: Consistent and personalized email communication helps in building and maintaining brand awareness.

7. Customer Retention: Keep your customers engaged and informed with regular updates, promotions, and newsletters.

DOJODIGI Email Marketing Features:

1. Customizable Templates: Create visually appealing emails using customizable templates.

2. Drag-and-Drop Editor: Easily design your emails with a user-friendly drag-and-drop editor.

3. Personalization: Use dynamic content to personalize emails based on customer data and behavior.

4. Automation Workflows: Set up automated email sequences for onboarding, follow-ups, and more.

5. Segmentation: Segment your email list based on various criteria for targeted campaigns.

6. A/B Testing: Test different email variations to determine what works best for your audience.

7. Detailed Analytics: Access in-depth analytics to monitor the success of your campaigns.

8. CRM Integration: Seamlessly integrate with your CRM to manage and leverage customer data effectively.

9. Mobile Optimization: Ensure your emails look great on all devices with mobile-responsive designs.

Getting Started

Make sure your contacts are imported (Read more on our Smart Contacts Management feature here)

Adding and Importing Contacts:

Add a New Contact:

• Click on the "Add Contact" button located at the top right corner of the Contacts page.

• Fill in the necessary details such as name, email, phone number, and any other relevant information.

• Click "Save" to add the contact to your database.

Import Contacts:

• Click on the "Import Contacts" button next to "Add Contact."

  

• Upload your CSV file containing the contact details. Ensure your file follows the correct format as specified. Click next once file has uploaded.

  

• Map the columns from your CSV to the corresponding fields in DOJODIGI. If a field is unmatched, an exclamation mark will appear next to it. Click on the drop down and choose the appropriate field. The exclmation mark should go away.

  

• Click on advanced settings to further customise what you want to do with these contacts. You may add tags(for organisation,automations, grouped tracking and segmentation), add them to workflows and automations. Read more on tagging & automations.

  

• Do remember to check off the consent box below stating that these contacts you imported have consented to be contacted by you. It will just take a while to import all the contacts from the list.

  

Note: Contacts are automatically saved when they interact with your DOJODIGI ecosystem. Eg) filling up a form, sending an email enquiry etc

Connect Your Email or Set Up a Custom Email Domain Here

If you do not configure your email settings, all emails sent will be sent from our DOJODIGI domain with LeadConnector Email as the provider.

• Leadconnector is one of our trusted API partners. Our API partners work closely with us to provide you this powerful all-in-one software at unbeatable prices.

Connecting Your Email Provider:

• Go to settings -> email settings

  

• Click on "Add Service"

  

• Select your provider and follow the displayed instructions (Note - you will need to find your existing SMTP server and port number from your mail provider - it’s usually in the settings of your email provider!)

Create Gmail App Passwords

You can create the app password in the security settings of your Gmail account.

• Open Security page.

• Scroll down to How you sign in to Google section.

Note: Ensure that 2-Step Verification is enabled. If it is disabled, the option for app passwords will not be available.

• Click the 2-Step Verification option.

• On the next screen, scroll to the bottom of the page and click on App passwords.

In the App name field, type anything you prefer and click on Create.

Copy the generated app password. You will need to enter it in your email account settings as the next step.

Set up a Dedicated Custom Domain

If you don’t have a dedicated sending email domain, you can set one up with us at DOJODIGI. For more information, please contact us at [email protected].

• Benefits of Having a Custom Email Domain for Businesses

  Professionalism: A custom email domain (e.g., [email protected]) enhances your business’s credibility and professionalism, creating a strong first impression with clients and partners.

  Brand Recognition: Consistent use of your brand name in email addresses strengthens brand identity and helps clients remember your business.

  Trust and Credibility: Emails from a custom domain are perceived as more legitimate and trustworthy, reducing the chances of being marked as spam.

  Control and Security: Custom domains offer better security features and more control over email accounts, helping to protect sensitive business information.

  Scalability: Easily create and manage multiple email accounts for different departments (e.g., [email protected], [email protected]) to organize communication efficiently.

  Marketing and Personalization: Custom domains allow for targeted marketing campaigns and personalized communication, enhancing customer engagement.

  Consistent Communication: Maintain a uniform and professional communication channel with clients, partners, and employees.
  

Steps for Successful Email Marketing

Define Your Goals: Start by identifying the objectives of your email marketing campaign. Whether it's increasing sales, nurturing leads, or promoting new products, having clear goals will guide your strategy.

Build Your Email List: Gather your audience by collecting email addresses through sign-up forms, landing pages, and social media campaigns. Ensure you have permission to email these contacts to comply with regulations like GDPR and CAN-SPAM.

Segment Your Audience: Organize your email list into segments based on criteria such as demographics, purchase history, or engagement levels. This allows you to tailor your messages to specific groups, increasing relevance and effectiveness.

A way to do this is to segment them by smart lists.

• Head to the contacts tab. Check off the contacts you wish to segment together and add a tag.

  

• Click on "more filters" on the top right and select "tag" and "tag is" select the desired tag and click on "save as smart list"

  

Read more on our Smart Contacts Management & Smart Lists here.

Smart contact lists can be segmented by many numerous ways including: business name, company name, email, first name, full name, last name, tag, wildcard name, contact information, address, assigned, birth date, city, country, created, created by, DND, Facebook ID, followers, Google ID, inbound DND, Instagram ID, valid WhatsApp, last updated by, last email clicked date, last email opened date, phone, postal zip code, source, source type, state, street name, TikTok lead ID, timezone, type, valid email, website, contact activity, campaign, import, last activity, last activity type, last appointment - confirmed/open, updated, workflow (active), workflow (finished), opportunity information, age, pipeline, pipeline stage, pipeline status, membership, offer, product, attribution, attribution (occurrence), attribution ad group ID, attribution ad ID, attribution campaign, attribution campaign ID, attribution content, attribution FB click ID, attribution Google click ID, attribution keyword, attribution match type, attribution medium, attribution session source, attribution source, attribution term, and custom fields.

• Custom fields are custom data entry points you may place in areas like forms and surveys. You may group your contacts together according to their answers to your custom fields. To learn more about custom fields, click here.

Craft Compelling Content: Create engaging and valuable content that resonates with your audience. Use a mix of informative articles, special offers, and personalized messages to keep your subscribers interested.

Design Responsive Emails: Ensure your emails are visually appealing and mobile-friendly - Our templates can help with this! Use our responsive design templates that look great on any device, and test your emails on multiple platforms to guarantee a seamless experience.

Set Up a Schedule: Plan your email sending schedule. Decide the frequency and timing of your emails based on your audience’s preferences and behavior. Consistency is key, but avoid overwhelming your subscribers. This can be done with DOJODIGI's Automations & Workflow features so you can email market on autopilot! Read more on our Automation's & Workflows Feature here.

Warm Up Your Domain: If you're using a new domain for sending emails, warm it up gradually to build a good sender reputation. Start by sending small volumes of emails and increase the number over several weeks. This helps avoid spam filters and improves deliverability.

Test Your Emails: Before sending out your campaign, test your emails. Check for any issues with formatting, links, and content. Use A/B testing to determine which subject lines, designs, or messages perform best.

Monitor and Analyze Performance: After sending your emails, monitor key metrics such as open rates, click-through rates, bounce rates, and conversions. Use this data to analyze the success of your campaign and identify areas for improvement.

Optimize and Refine: Based on your analysis, make necessary adjustments to your strategy. Continuously refine your content, design, and segmentation to enhance the effectiveness of your email marketing efforts.

Maintain List Hygiene: Regularly clean your email list by removing inactive subscribers and correcting invalid email addresses. This improves your deliverability and ensures your messages reach engaged and interested recipients.

Email Campaigns & Templates

• Head to the marketing tab

• Head to "Emails" page

  

• The emails page has 2 sub-pages -> Campaigns & Templates accessible via the drop down menu on the emails page

Templates Page

• Click on the drop down menu and click "templates"
  Note this is where you access your email templates. "Templates(snippets)" are for messaging templates

  

• View and create your templates here

Creating a Template

• Click "+ New"

  

  • Here you have the option to create a template from an existing email campaign, from our email marketing template library, or to import a template from Mailchimp, Active Campaign & Kajabi.

• We will go through the steps in using our templates. For the other template creation methods listed above, simply follow the guided steps that appear when prompted.

• Choose between our 1000+ professionally designed templates!

  

  • Explore DOJODIGI's vast library of over 1000+ professionally designed templates. Whether you're looking for a sleek, modern design or something more traditional, our library has you covered.

    • Professionally Designed: All our templates are crafted by expert designers to ensure they are visually appealing and user-friendly.

    • Easy to Find: Choose your perfect template by browsing categories and tags tailored to your needs.

      

    • Flexible and Customizable: Each template is fully customizable to match your brand's identity and requirements.

    • Time-Saving: With ready-to-use templates, you can launch your email campaign quickly and efficiently.

  • Hover over the template of your choice and click on the view button on its top right to preview the template

    

• If you would like to proceed with this template, click on continue. If not, head back and choose another

  

Email Builder Guide

Adding Elements

The plus button allows you to add elements to your email. Simply drag and drop elements just like in our website, funnel, and forms & surveys builders. The available elements for the email builder include:

• Text

• Image

• Button

• Logo

• Divider

• Social

• Footer

• Code

• Video

• Shopping Cart

• RSS Header

• RSS Items

• FAQ

• Image Slider

• Preview URL

• Layouts and Ratios (to change the ratio layout of the columns)

Element & Section Options

When you hover over an element or section, a row of icons will appear above it:

• Pen Icon: Edit the element/section.

• Copy-Paste Icon: Duplicate the element/section.

• Mobile and Desktop Icons: Control the visibility of the element/section on mobile or desktop. To disable the view on either type, click on the icon once to darken it. To enable the view, click on it again.

• Section Template Icon: Save the element as a section template.

• Trash Icon: Delete the element.

Rearranging Elements

To rearrange elements and sections, drag and drop them by grabbing the black bar that appears when you click on an element.

Managing Sections and Elements

The button to the right of the add elements button allows you to manage your sections and the elements within them.

To edit the background of a section, click on the section and slick on "select a pattern" at the side tab and upload your desired background.

Appearance Settings

The appearance settings let you edit various template settings, including:

• Colors

• Fonts

• Backgrounds

• Mobile settings

• Custom CSS

• Button element settings

• Divider element settings

Saved Sections

The saved sections tab allows you to view your saved template sections.

• To save a section, hover over it and click on the saved sections icon. Your saved sections will appear in this tab. To add a saved section to your emails, simply drag and drop it into place.

Email settings, preview, tests & version history.

Click on the three vertical dots icon on the top right of the builder. View your email settings, preview, tests & version history here.

• Configure your email sending name, domain, subject & preview text under settings here

Using Your Templates for a Camapign

Once you are done editing your template save it by clicking the button on the top right and exit the editor. Click on the three vertical dots icon next to the template of choice and select "create a campaign".

Click on "send or schedule"

Select between sending now, scheduling, batch scheduling & RSS scheduling. Fill out the rest of the details and send/schedule your email!

• enable track clicks here to track which links were clicked, how many times were clicked, and who did the clicking.

Campaign Page (& Statistics)

• Track your campaigns and its statistics here. To view email campaign statistics, click on the statistics page.

• To view statistics of individual campaigns, click on the 3 dots icon next to the specific campaign and select statistics

The Statistics tab allows you to view detailed insights and performance metrics for your email campaigns. Here’s what you can track:

Conversion Summary:

• Campaign success summarized by revenue and orders:

  • Revenue

  • Avg. Order Value

  • Order Rate

  • Total Orders

Engagement Summary:

• Summary of how recipients interact with your emails:

  • Open Rate

  • Total Opened

  • Total Delivery
    

Performance Analysis:

• Track campaign performance trends over time:

  • Emails Sent

  • Bounced

  • Unsubscribed
    

Top Performing Emails

• List of top performing emails based on revenue:

  • Show statistics:

    • Title

    • Execution Date

    • Recipients

    • Open Rate

    • Click Rate

    • Revenue

Most Recent Emails

• List of all the latest sent campaigns:

  • Show statistics:

    • Search Campaign Name

    • Title

    • Execution Date

    • Recipients

    • Open Rate

    • Click Rate

    • Revenue

Use the Statistics tab to gain valuable insights into the performance of your email campaigns and make data-driven decisions to optimize your marketing efforts.

A/B Testing

How A/B Test Email Campaigns work 

• Choose one element to test, such as your email subject line or email content.

• Set the number of variations to be tested - A maximum of 6 variations can be tested. 

• Set the duration for when the test should run - Test duration can be set from 30mins to 24 hours. 

• Select the sample size of recipients for the test (each variation will be sent to exactly half of the sample)

• Choose the method for determining the winner: open rate or click rate.

Please Note:

- A minimum 10 contacts are needed for each variation. At least 40 total contacts are needed to conduct any split test.- A/B test campaigns can be only sent via using send now or scheduling the campaign. It will not work for batch schedule or RSS schedule.- If no results are revealed by the end of the stipulated timeframe, the initial variation will be declared as the winning variation by default.- A/B test campaigns can be only sent via using send now or scheduling the campaign. It will not work for batch schedule or RSS schedule.

A/B Testing Steps:

1. Navigate to the campaigns page

2. Create a campaign

3. Click on the A/B testing icon and toggle to enable A/B Testing

   

4. Choose which you would like to split test: Email subject line or Email content.

   

   • Email Subject Line (Optimize Open Rates) - It is necessary to play around with the length of the subject line or add personalization to get better open rates. Email subject lines are the first thing the recipients will see when receiving an email campaign since subject lines are visible to them before they even open your campaign.

   • Email Content (Optimize Click Rates)- You can test different elements in the campaign content that could influence or not the conversion or action from the recipients, like different section titles, article length, call-to-action buttons, images, videos, and more.

5. Choosing the A/B Test Duration time frame

   

   A/B testing is a key part of any email marketing strategy, and properly selecting the duration time frame is essential to success. It is important to consider how long it will take for customers to recognize, read, and act on emails when determining the duration time frame, as this can impact your results.

   In this step, we select the time period after the combinations are sent out, compared to the results for open or click rates.

   Data collected during the test phase can be used to determine the email campaign's winning combination. Test duration is between 30mins to 24 hours.

6. Choosing the number of split test variations

   

   The number of variations in the email campaign will be based on the strategy that you are following. To set the Test Size, use the slider to decide what percentage of contacts will receive different variations. You can also set the slider to variations to 50%.

7. Choose the Winning Criteria

   

   Select which winning metric you want to measure: Unique Open Rate or Unique Click Rate.

8. Configure your variations

   • For subject testing, configure your subject variations

     

   • For content testing, click on the A/B switch at the top of the editor to edit your variations

     

9. Testing your A/B Split test

   Once the A/B Test emails are prepared, and you are happy, you may test the email campaign or preview the campaign by clicking on the 3 dots.

   To publish/launch your campaign to the selected receipts, please set the delivery method to either 'Send Now' or 'Schedule For Specific Date/time'.
   

10. Monitor Your Statistics

    In the campaigns page, click on the 3 dots icon next to the specific campaign and click on statistics. View your statistics across your different variations.

Email Marketing & Automations

DOJODIGI's smart Automation & Workflows feature is a game-changer for any business looking to streamline operations, enhance efficiency, and drive growth. Transform how you manage tasks, communicate with customers, and handle everyday processes. Our powerful automation tool covers email marketing as well.

Here are some simple DOJODIGI Automation ideas for email marketing:

With DOJODIGI workflows and automations, the possibilities are endless. While we can't cover everything in this post, we're here to teach you the basics and the logic behind building your own workflows. Learn more here.

Unsubscribe Links (This Section Is Valid Only If We're Your SMTP Provider)

Why You Need To (& Should) Have An Unsubscribe Link In Your Emails

Digital laws might differ from country to country, but almost every country states that you must have an unsubscribe link in your email - Singapore is no exception.

Below are the steps to configure the unsubscribe links as required in your emails. Note, this section is only valid if we are your SMTP providers. For other providers like Google, Yahoo, etc, please check with them respectively.

Benefits of including an email unsubscribe link

1 . Shun customer frustration: Many subscribers consent to newsletters without knowing what they will deliver. After receiving the email copy, they realized it was irrelevant to them. Then if they want to unsubscribe from the newsletter and fail to find the link. You know how frustrating it is when you can’t see the unsubscribe link inside the email. Marketers need to understand the interests and preferences of different subscribers and allow them to opt-out of the email list. It improves the email marketing strategy’s outcome as you are allowing inactive subscribers to leave the contact list.      

2. Collect feedback: You can collect valuable feedback from those subscribers who are no longer part of your contact list. You can use those feedback to understand the loopholes and optimize the email communications to meet your subscribers’ needs. 

3. Enter into the inbox: Unsubscribe links increase the possibility of entering the subscribers’ inbox rather than going into the spam folders. If people search for an unsubscribe link and don’t find it, they will put that email in the spam folder. Your account can be suspended if your spam rate exceeds the open rate.

4. Adapt anti-spam legislation: While including the unsubscribe link, every country has its law and order. It is compulsory in anti-spam legislation to give a predefined law for email marketers.  

How to enable/disable the default unsubscribe link

Navigate to Settings -> Business info. Under the "General Section," you can find the settings

Check/uncheck to enable and disable the settings

You may customise the text as well.

Note: 

Before disabling the option make sure you have added an unsubscribe link on all emails sent out from the system. When a sub-account recieves a high email complaint/spam, sending will be temporarily disabled.

Ways to add the unsubscribe link

1. Directly add an unsubscribe tag in the email template.

2. Enable the global unsubscribe option without adding an unsubscribe tag in each email.

Best Practices for Email Marketing

1. Always Save Your Work: Regularly save your email drafts and templates to avoid losing any progress due to technical glitches or interruptions.

2. Test Your Emails: Before sending, always test your emails. Send them to yourself or a colleague to check for any formatting issues, broken links, or typos. Make sure the email looks good on both desktop and mobile devices.

3. Segment Your Audience: Divide your email list into segments based on demographics, purchase history, or engagement level. Tailored content is more effective and engaging for each segment.

4. Personalize Your Emails: Use the recipient’s name and personalize the content based on their preferences or past interactions with your brand. Personalized emails have higher open and click-through rates.

5. Keep Subject Lines Clear and Compelling: Your subject line should grab attention and give a clear idea of what’s inside. Avoid spammy language and keep it concise.

6. Optimize for Mobile: Ensure your emails are mobile-friendly. A significant portion of emails are opened on mobile devices, so your design should be responsive and easy to navigate on smaller screens.

7. Include a Clear Call to Action (CTA): Every email should have a clear and compelling CTA that directs the reader to the next step, whether it’s making a purchase, reading a blog post, or signing up for a webinar.

8. Maintain a Clean List: Regularly clean your email list to remove inactive subscribers. This improves your open rates and reduces the chances of your emails being marked as spam.

9. Comply with Legal Requirements: Ensure your emails comply with laws such as the CAN-SPAM Act. Include a visible unsubscribe link and your business address in every email.

10. Analyze and Adjust: Use analytics to track the performance of your email campaigns. Monitor open rates, click-through rates, and conversions to understand what works and what doesn’t. Adjust your strategy based on these insights.

11. Time Your Emails Appropriately: Send your emails at times when your audience is most likely to engage with them. This might vary based on your target demographic, so consider testing different send times to find what works best.

12. Use High-Quality Visuals: Incorporate high-quality images and graphics to make your emails visually appealing. However, ensure that the images are optimized for fast loading times.

13. Provide Value: Ensure your emails provide value to your subscribers. This could be through exclusive offers, valuable content, or important updates. Your emails should always aim to benefit the reader, not just promote your products.

Useful links:
DOJODIGI Website: Dojodigi.com
DOJODIGI Automation Experts Website: Ae.dojodigi.com
DOJODIGI Learning Hub: Dojodigi.com/learninghub

All About Automation & Workflows: https://dojodigi.com/post/all-about-smart-automation-workflows
All About Smart Contacts Management: https://dojodigi.com/post/all-about-smart-contacts-management

Contact us at [email protected] for any queries you may have. At DOJODIGI, we pride ourselves in customer support & satisfaction.