All About Trigger Links

All About Trigger Links

DOJODIGI Team

Contents:
Benefits
Uses
Creating Links

What Are Trigger Links?

Trigger links are special hyperlinks embedded within your emails and can be used in automations. When a recipient clicks on it, you are able to track this activity.

What Do Trigger Links Do?

• Track Engagement: Monitor who clicks on your links and gather valuable data on recipient engagement.

• Trigger Automations: Initiate specific automation workflows based on link clicks, such as sending follow-up emails, tagging contacts, or updating contact records.

• Segment Audiences: Automatically segment your audience based on their interactions with your trigger links, allowing for more personalized marketing efforts.

How DOJODIGI's Trigger Links Benefit Your Business

• Enhanced Personalization: By tracking clicks, you can tailor future communications to match the interests and behaviors of your audience.

• Improved Engagement: Triggering relevant follow-up actions keeps your audience engaged and nurtured throughout their customer journey.

• Efficient Automation: Streamline your marketing efforts by automatically responding to customer actions, saving time and reducing manual tasks.

• Better Insights: Gain deeper insights into what content resonates with your audience, helping you refine your marketing strategies.

• Lead Scoring: Use trigger links to assign scores to leads based on their interactions, allowing for more effective prioritization and follow-up.

Where Can I Use Trigger Links?

• Emails: Embed trigger links in your email campaigns to track engagement and trigger subsequent actions based on recipient behavior.

• Automations: Use trigger links within your automation workflows to initiate actions when a link is clicked, such as sending additional content or updating contact properties.

• Landing Pages: Place trigger links on landing pages to track visitor interactions and trigger targeted follow-ups.

• SMS Campaigns: Include trigger links in SMS messages to track click-through rates and initiate further actions.

• Webinars and Events: Use trigger links in event invitations and follow-ups to manage registrations and attendance.

• Surveys and Forms: Incorporate trigger links in surveys and forms to segment respondents and trigger tailored follow-up actions.

By leveraging trigger links, you can create a more dynamic and responsive marketing strategy that adapts to the actions and preferences of your audience, ultimately leading to higher engagement and better results.

Creating Trigger Links

• Head to either the conversations tab or the marketing tab and navigate to the Trigger Links page.

  

• Click on "+ New" and create your trigger link

  

• Implement it in your email templates, emails, automation workflows, etc!

  

  Email template

  

  Email

  

  • Use the trigger link clicked trigger to trigger subsequent actions

  • trigger link clicked can also be used in if/else conditions to trigger specific actions depending on whether which link was clicked. (Do note you have to add a wait for trigger link to be clicked step before)
    

  

  Automations

• To view your click statistics for your trigger links, click on the drop down menu and click "analyse"

  

Useful links:
DOJODIGI Website: Dojodigi.com
DOJODIGI Automation Experts Website: Ae.dojodigi.com
DOJODIGI Learning Hub: Dojodigi.com/learninghub

All About Automations & Workflows: https://dojodigi.com/post/all-about-smart-automation-workflows

Contact us at [email protected] for any queries you may have. At DOJODIGI, we pride ourselves in customer support & satisfaction.